Bringing together people from different backgrounds to creatively brainstorm a problem — otherwise known as "jamming" – has become a popular way to unearth new ideas. Although the process is widely hyped, many companies struggle to make it work. Here are three rules of thumb to help:
- Let participants choose.
It's a mistake to assign people to a challenge. You'll see much more creative energy if you let participants decide which problems to work on.
- Keep the team small.
Don't let everyone get involved. Instead, create teams of no more than four. This size affords diversity but also allows the team to engage quickly.
- Clearly define the problem.
Make sure everyone understands the business, technological, and other challenges involved so each team member isn't trying to solve a different problem.
For more, please click the link below: