Saturday, June 8, 2013

Keep Innovation Jams Small and Focused

Bringing together people from different backgrounds to creatively brainstorm a problem — otherwise known as "jamming" – has become a popular way to unearth new ideas. Although the process is widely hyped, many companies struggle to make it work. Here are three rules of thumb to help:
  • Let participants choose.
    It's a mistake to assign people to a challenge. You'll see much more creative energy if you let participants decide which problems to work on.
  • Keep the team small.
    Don't let everyone get involved. Instead, create teams of no more than four. This size affords diversity but also allows the team to engage quickly.
  • Clearly define the problem.
    Make sure everyone understands the business, technological, and other challenges involved so each team member isn't trying to solve a different problem.

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